Front Toward Enemy Brand was born out of a desire to have bad ass gear that makes a statement. FTE Brand was founded by a former military and law enforcement officer, but you don’t have to be either to rock our gear. If you are a true patriot and a son of Liberty, FTE Brand is for you. We make fashionable gear that represents a lifestyle... a Front Toward Enemy lifestyle.

What's your enemy? Whether your enemy is an insurgent with an
AK, a robbery suspect on the run, a raging structure fire or simply your next workout; if you stand up for what you believe, you are someone who keeps their Front Toward Enemy. Just like the iconic warning emblazoned upon the Claymore mine, no enemy wants to be on the receiving end of those words . . . FRONT TOWARD ENEMY.